This is a letter I sent to Cadbury back in 2009, long before I had a blog to vent on. I've also included their reply.
To whom it may concern,
I wish to make a complaint.
I am a long time lover of Cadbury Snack. Recently you have made the block smaller, so I don't get as much for my money, but that is not my main problem. My problem lies with the new 'shapes' of the pieces. It used to be that the pineapple was shaped like a pineapple, and the strawberry like a strawberry etc, but now it is a square with a picture of the flavour on it. I'm not totally opposed to change, especially if it is for the better, but this is NOT better!
I'm not sure if it is because the chocolate is thinner or what, but it is IMPOSSIBLE to break up the pieces without cracking the shell and ending up with the filling all over my hands. This makes it very difficult to share the snack. The only alternative is to bite off a bit at a time, and then the flavours get all mixed up. I like to eat them separately, saving the Turkish Delight for last. (While I'm here, why is it shaped like a shell and not like a turkey???)
Please can you either go back to the old snack, or adapt this new one so I can break it up and share it with my family.?
Yours Sincerely,
Jo
The next day I got this underwhelming reply...
Mrs Carrick,
Thank you for taking the time to contact us regarding our products.
Cadbury has been making great brands that people love for more than 200
years. We are committed to listening to consumers and providing products
that meet the demands and tastes of each market.
Because our Marketing Department researches products before launching to
ensure consumer acceptance, we were disappointed to receive your comments.
We have however, forwarded your comments onto our Marketing Personnel for
their consideration.
Once again, thank you for your feedback.
Kind regards
CADBURY PTY LTD
Tracey
Consumer Services
What? No free stuff? Not even a voucher? For shame, Cadbury, for shame.